Pikolinos was founded in 1984 by Juan Perán. The star of leather shoes. They are comfortable, resistant, high-quality, unique, featuring finely crafted finishes and are, most of all, “Naturally Good”. Bisila has been the Global Brand Ambassador, Strategist and Media Spokesperson for Pikolinos. She has developed communication strategies, PR, event management, and business intelligence in global markets.
In a short time, Bisila helped develop the Pikolinos’ Maasai Project, a line of shoes and bags designed in Kenya by over 1000 women from the Maasai Tribe. The sale of these fashion products helped improve the quality of life of the people of the Maasai community.
She established media relationships for Pikolinos as a partnership with Hearst Group and is responsible of the idea of a Pop-Up Store in NYC, which features the Maasai collection, as well as their entire collection of shoes and boots. Due to its success, it was open until January 2014.
Through her sources, she was able to connect Pikolinos as a sponsor for events pertaining to the African Fashion Week, including two promotional receptions at the Pop-Up Store, as well as the runway shows.