Caribe Biz Forum is an annual meeting of businessmen, governments and academics organized by the Barranquilla Chamber of Commerce, which, since 2015 it seeks to provide new perspectives and global experiences that contribute to the economic development of the Region.
On November 10, 2022, Bisila Bokoko visited the city of Barranquilla in Colombia to make an inspiring speech at the Caribe Biz Forum 2022.
Bisila Bokoko was part of the event as a speaker with her conference "Creating new opportunities: conquering international markets", where she assured that diversity, flexibility, and the ability to adapt to circumstances are the determining factors of competitiveness.
She highlighted the importance of "a mental strategy from the local with a global vision and adequate marketing development."
“To expand the borders of the markets, we must first expand the borders of our mind. Social relations are also an important factor for internationalization”, she pointed out.
She affirmed that the key to success in internationalization is to know the target market, the legal environment and the culture of the country sought to reach.